World Rugby plans for a faster, more fan-friendly game. Image: AFP
Could rugby be getting faster and easier to understand? World Rugby explores changes to boost fan engagement and grow the sport.
World Rugby plans for a faster, more fan-friendly game. Image: AFP
World Rugby, the sport’s governing body, is proactively seeking ways to make rugby more dynamic and engaging for both current and potential fans. Their recent “Shape of the Game” forum, held in London, brought together rugby’s key stakeholders to brainstorm ways to propel the sport into an exciting new era.
The forum pinpointed several areas where changes could significantly impact rugby’s appeal:
“Shape of the Game 2024 represents an important milestone in defining the future of our sport,” stated Sir Bill Beaumont, World Rugby chairman. “This is about expanding rugby’s fanbase and ensuring the game offers a thrilling spectacle for a modern audience.”
Beaumont emphasized that the benefits of these changes would ripple through all levels of rugby.
“It is fantastic to see such a strong desire from all stakeholders – players, coaches, match officials, competition owners, unions and regions – to evolve the game to set us up for success, not just at the elite level, but at the community game.”
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